Luca Schmitz, Co-Creative Director, Head of Brand at LeSportsac, was born and raised in Germany. He moved to New York City where he began his career as a high-fashion model, working for brands such as Rick Owens, Missoni, and Sandro – Appearing in various publications, campaigns, and runway shows. He cultivated his love for art, creative direction, and photography under the mentorship of renowned Austrian photographer Rainer Hosch and began studying Graphic Design at the Fashion Institute of Technology (FIT).

After graduating from FIT, he gained experience in branding and creative direction by working with fashion and lifestyle brands, including Tomas Maier, One Dapper Street, and the NFL and agencies like Lloyd & Co, before moving over to LeSportsac where he served as Art Director before obtaining the Director of Brand position.

As the Co-Creative Director at LeSportsac, Schmitz also oversees brand, product, marketing, and visual direction for the company as the Head of Brand, bringing broad experience and a fresh artistic perspective to the iconic American heritage brand.